When talking to your prospects,  it is important to know their personality type. You need to know the difference between a Type 1, 2, 3, and 4 personality. Knowing this difference could make a real impact on how effectively you can build your business.  In this article, I will give a description of the personality types and explain how you should interact with them while prospecting.

Type 1- Make up about 35% of the population. You will usually find them in professions such as nursing, teaching, and social work. They tend to consider others’ feelings before they consider their own. They are usually very kind and pleasant. They love to help people and do for others. They are usually team players. They are nurturing, patient and supportive. They love their family, so you should be able to build a rapport with them by talking about the kids, vacation and homemaking. When selling to a Type 1 personality, you need to emphasize how your product or service will help them. They don’t like to be “sold.” In other words, they don’t like pushy and aggressive sales people. They need to know that you will be there for them if they have questions after they join your opportunity.

Type 2- Make up about 35% of the population. Engineers, Accountants, and Computer Programmers are a few of the professions that you will find are Type 2s. They are really into facts and figures. They take their time when making a decision. They always want to make sure they are right. They are very organized, accurate and persistent. They love to plan everything out. They tend to over-analyze everything by checking every link and crunching the numbers two and three times just because. When speaking with a Type 2 prospect, make sure to never rush or push them. You need to make sure that you give them as much information as you can. They need to figure out everything for themselves and when they are ready they will call you.

Type 3 - Make up about 15% of the population. They are in professions such as Sales, Entertainment, and Public Speaking. They love to have fun and party. Unlike Type 2s, they hate facts and figures. They love to travel and go on adventures. They love meeting new people. They are very talkative. They are the most creative of all the personality types. They love to do many things at once and have a difficult time focusing. When speaking with a Type 3 prospect, you should emphasize the fun, lifestyle, parties, and the fact that they will get to meet new people.

Type 4- Make up about 15% of the population. You will find Type 4s in leadership positions such as CEOs,  pilots, and attorneys. They are always looking at the bottom line and are motivated by money. They are usually very focused, direct and competitive. They like to be in charge and tell people what to do. They dislike indecision, losing control and whiners. When speaking with a Type 4 prospect, you must emphasize the opportunity to make lots of money.  Let them know that they can be in charge of their own team, and that they will have lots of opportunities to compete.

So you see, knowing the personality types can be great for your online business. If you know how to speak to your prospects in a way that relates to their personality, then you will be able to connect with them more easily. Thus, you will be able to build a large and diverse organization.

Here’s To Your Success, Jim Burcham 734-453-9640 jimburcham44@gmail.com