This is excellent information on SEO Marketing Basics. The article was written by Ana Hoffman. As you know, I try to bring you information that will increase your business building skills.

Optimizing your website in a way that makes it more attractive to search engines is a great way to exponentially increase your  lead generation.

Mind you, that the traffic we are talking about here is absolutely FREE.

So, let’s start with the basics. What on earth is SEO ?

SEO is an anagram standing for “Search Engine Optimization.”

Your basic strategy here is to have your business sites rank as high as possible on Google and other search engines, thus bringing great quality leads to your website.

In other words, if an Internet surfer searches for ‘Work At Home’ in Google, a website that has been optimized for that topic or even that exact phrase will probably be ranked higher in search results than a website that has not been optimized.

We call website visits that result from search engines ‘organic traffic’ because you don’t have to pay for these visitors.

#1. KEYWORD:
To start optimizing your opportunity website, you need to understand the concept of keywords.

The term KEYWORD refers to the exact word or phrase that people are searching for. Your keyword can be short (one word) or contain several words that specify the kind of information a web user is looking for.

In other words, it can be anything.

The point here is the more often your website mentions or is connected to (explained later) a specific keyword, the more likely it is to show up in the search engine results for those keywords.

#2. BACKLINK:
The next crucial part of SEO we need to talk about is called a backlink.

‘BACKLINK’ is one of the measurements that the search engines use to see how important or insightful your website content really is.
For example, if any website includes this kind of link in their content Your Net Biz and that link leads the visitors back to my website, that’s a backlink. The thinking behind it is the better and the more valuable information you provide on your website, the more website masters will want to link to it.

Wikipedia website ranks very high on many topics because many sites quote it as a source in their content.

Your goal is to become “Wikipedia” website in your field and get as many websites to link to yours as you can, thus causing it to rank higher for your keywords and helping your lead generation tremendously.

#3. RECIPROCAL LINK:
Yet another important SEO principal for your business is called the reciprocal link.

A RECIPROCAL LINK is created when two similar in content websites mutually link to each other.
Reciprocal links are much easier to get than backlinks and many business website owners use this tactic for their SEO.

Unfortunately, although important, reciprocal links will not get you too far with the search engines, since it is so easy to get them.

So, keywords, backlinks, and reciprocal links are really the major concepts you need to pay attention to when optimizing your business site.

Of course, this is only the tip of the SEO iceberg.

However, if you want to save thousands of advertising dollars and drive targeted  leads to your website, it’s certainly worth the trouble!

To be long-term successful, you MUST have a marketing system for your business that automates many of your day-to-day functions so you can have massive action. One that offers total training on using the Internet to build your business. Things like keyword usage and  social networking skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them.

So if you’re struggling with your business, considering a career in network marketing or just looking for a rock-solid company to work with, please contact me by email at jimburcham44@gmail.com or call 734-453-9640. I want you to see what lengths we will go to help assure your success. Never forget the fact, that in Network Marketing, my success will always depend on your success. Take action and get started Today!!

Here’s To Your Success, Jim Burcham