Here is a great article entitled: The One Home Business Online Strategy That Works

Many people are taught by their sponsor to recruit their friends and family in their initial attempt to build their home-based business. Then they try to take their business online when their “warm list” runs out and they realize they will need to talk to many more people than they currently know to build a successful home-based business.

Most people think they simply start a membership with a social media site and make friends or connections and send out their business link. Since everyone wants to make money and the offer is so great, it will be a cinch to sign people up. Then when it doesn’t work they think there must be some big secret.

You can be successful on the social media sites, as well as many other strategies for generating leads for your business online, and there is no secret. In fact, it is really easy if you know what you are doing. You just have to realize that this is a business and there has never been a business of any type that someone can succeed at unless they know what they are doing.

The good news is anyone can learn how to be successful in the network marketing business. Since you are in the marketing business, you will have to know how to market before you have a chance of success. You also would save a lot of time and trouble if you were to use the same business model that EVERY income-leading Internet marketer uses.

It is a simple three-step process that is taught as the foundation of attraction marketing. Not only do all top earners use it to generate leads for their primary business, but it also gives them the ability to make money from the leads that don’t join them in their business. They also are able to continually follow up with those leads and build a relationship which could cause the prospect to join them when the timing is right for them.

The process is simply this: build a list of interested prospects, build a relationship with those on the list using a series of emails that are preprogrammed into an autoresponder and emails that are broadcasted out periodically and monetize the list by promoting products and services that are effective business building tools.

The reason this works is because your ads, articles, videos or whatever, target the prospects you want, so all those on your list are from a specific group. Then your email messages are loaded with valuable information which helps those on your list and that causes your prospects to like and to trust you. When that happens, they will be ready to do business with you.

That is how it works and how all the top marketers do business online. They use high-converting lead capture pages to drive traffic to those sites. Since the landscape of the Internet is an ever-changing environment, it is an ongoing process. Every income leader has a full library of training material and spends money every month on their personal training.

Anyone in this industry who is not willing to spend money on their personal training will have a short career that ends in failure and frustration. Those who are just starting out can at least go pick up a book at a library or buy and download an eBook. All you have to get is one great idea or insight for it to have been worth every penny.

I have always been amazed by how many companies out there that do not train their distributors how to use the Internet to grow their business, but what is even more amazing is how many people out there who try to build their business using the Internet using the same ineffective tactics they used on their friends and family offline. You would think they would have learned that if those tactics were ineffective on their friends, then they will never work on their online connections.