This is great information written by Matthew Pedler that I want to share with you. How many times have you started to talk to someone about your business, only to get shot down as soon as they find out its network marketing .  Why do people run from it?

It seems to me that people are totally divided when it comes to network marketing; on one hand you have people such as ourselves who know damn well that network marketing isn’t a scam, it isn’t a way to get rich quick by ripping people off, and that some of the most amazing business leaders in the world have set up shop here!

And then we have, sitting on the other side of the fence, the people who when they hear the words “home-based business” or “network marketing” race straight to the barn to find the burning pitchforks so they can run the heretic out of town!

But have you ever really thought about the reasons our industry has received such a bad reputation in some people’s eyes?
Clearly, something must be happening to turn so many against it…
Well in my opinion the only way to begin to fix a problem is by first understanding it.

Here’s what I’m thinking…

In essence some of network marketing’s biggest positives, some of the greatest things about this industry, are also contributing to why it gets a bad image.

For one thing….Anyone can join.

It truly does not matter who you are or where you come from, you can start a business in network marketing.

There really is an open door policy; in fact, many reps will welcome anyone with open arms hoping they are “the one.”

So while it allows struggling, hard-working, honest people a genuine opportunity at financial freedom, it also lets in lazy, selfish, dishonest scam artists, who don’t care what effect their actions have so long as they make money.

Another side effect of this is that people who fail in life due to bad work ethic/habits/mindset, sometimes choose to try network marketing as an “easy solution.”  And when they fail, they blame everyone and everything except the real cause, which is themselves.

And as we all know bad news travels faster than good.

And then we have what I feel is the biggest issue of all…

Plain old ignorance…

So many new reps are told to talk to family and friends, which I agree is an OK place to start, if you think they would be good at your opportunity or if you think you can help them, but network marketing is not right for everyone.

But that’s all they get told, their uplines just keep saying the same thing…

“Family and friends…family and friends… if it’s not working just do more of it… this business is for everyone….talk to ‘em all… ambush them on their way to get a coffee with a cheesy smile on your face” (OK, I made that one up but you get the point)

And we all know how that ends, you end up with a lot of annoyed people watching a rep go nowhere…

Did someone order a bad image with a side of distrust?

OK, so what is the solution? I’m not going to say that I have all the answers, but clearly education is a big step in the right direction.

We need to keep on learning how to build this business the right way, we need to keep teaching our downlines the same.

We need to be scrupulously honest in all our actions, we need to be completely open about what it really takes to be successful in this industry.

I truly believe we can work together to bring about a better image and reputation for network marketing, you only have to look around  to see the amazing leaders everywhere doing just that!

Leaders who you would be proud to work with, people who are working hard to educate and inform.

It’s up to us guys, let’s change the world.

To be long-term successful, you MUST have a marketing system for your Business. I love mine because it offers total training on keyword usage and in the social skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them. You get your own Blog and 100 free leads each week. A great way to do that is to try the Edge Marketing system for $1.07.

Here’s To Your Success,

Jim Burcham, 734-453-9640, jimburcham@gmail.com