Here is a great article regarding how to increase sales by branding you. It was written by Adam Taha. It is loaded with great information that can benefit each of us. Take a few minutes to review the information.

In the past there was confidence in having a job. Many people worked for years in one job and when you said to someone, what they did, they’d reply..

“I work at General Motors”

“I work for IBM”

“I work at Ford’s”

Branding,  for people at that time, was the status of their job, the status of their wages. Associations that really didn’t help them.

And the people they knew in their circle would talk and that’s what raised their status in the eyes of who they associated with.

The people would join some association or run for political office or give to their neighbors and community and people would say…

“So, so does this and…”

Which got people talking about this person and the branding of this person began.

Advertising On TV, Movies Gets People Talking..

If you look at advertising, its goal is to program the mind of the people to continue to talk and…be in the minds of the people as much as possible.

Take a careful look at Disney, Dreamworks and you will see branding is happening, it created a following, a fan base and…people are talking.

Richard Branson You Inc…

If you take a look at Richard Branson – he’d do some crazy stuff and adventurous stuff, to get the media talking.

The media talked and people read and that’s when the people started talking.

He took care of Branding himself and his team took care of running the business by following the systems he put in place.

Why You Don’t Have To Fly A Hot Air Balloon To Brand You…
Times have changed and a new world has now arrived called the Internet. It provides the opportunities for anyone to brand themselves.

With knowing your purpose, creating a strategy and using a blog, an auto-responder and the social media tools – you’re on your way to brand you.

You don’t need to spend thousands and million of dollars on commercials, photography glossy shoot magazine covers. Nor do you need to print hundreds and thousands of fliers about a company and what you sell.

It’s about people, finding what their needs are, starting a dialogue between communities, within your niche to raise curiosity to find out more about you.

It’s here where I say, “it’s not enough to just do this because you do need skills in converting prospects to customers.”

Still, in a matter seconds, you can impact people’s lives in giving value and people will start talking.

You may not see the talk on your blog, if you’re just starting but if you use Google Alert, you may see people mentioning you as the e-mail alerts hits your inbox.

What Is Branding You Inc Today?

Most will say..

“Branding is about you leading with you, your life, your photograph and having e-mails that brings the solution but also your story. It’s about having a blog and you speaking and sharing.”

Let’s clear the confusion and really go into what branding you really means because a social media strategy is just the surface of it.

The heart of it is really getting your audience to talk. Providing content that creates a dialogue between your prospects to talk to each other.

To sharing with each other and even talk to you.

Then you reveal this to the world at a greater level, with your e-book showing examples, video tutorials. Revealing the social proof of the strength of your brand.

There is something magical about this part I really love. When we step back to observe and listen, a wonderful thing happens.

Your prospects will tell you exactly what they need.

Branding is what people say about you, when you walk out of the room, or forum, or twitter, or blog, or video you posted on the internet.

It also works offline.

Branding is what people say about you, when they walk out of your home,  shop,  business or meeting.

In essence, branding isn’t what  marketers say.

It’s really, what the people say about…

1. The quality of your content
2. The value of your products, etc.
3. The training you’ve provided to someone
4. Or the lack of value of your content
5. The way your customer service is just awesome
6. How they feel about you after speaking to you in person or on the phone
7. Your e-mails and if they are spam or amazing content

About…you.

The moment people come together online or offline and speak about you, you are branding you. So be vigilant, be on the alert and see what people are saying.

Not to go and attack, but be part of the conversation because you can influence a change in the conversation about…you.

What Do You Stand For And Is Your Story Consistent?

To understand how we can use branding to help us, we need to first understand how it works. In understanding how it works, we can be clear in applying strategies to give more value to our prospects, to the community we are active in.

You see – when you are clear what value is about, what branding is truly about, then you have done something that most people haven’t figured out. You become clear on…

• What you stand for
• Your own values and beliefs
• Where you want to go
• Who you want to associate with
• Who you want to give and share to or with
• And exactly what is your purpose in life, business and all you do
• Your Story…

It’s really happiness when you get this right

When you are true to yourself, branding isn’t something you get, but instead, you are in tune with your true self. We are self aware of exactly where you are going in your life, your business and the vision.

When you accept who you are and the people for who they are too – and be genuine, honest…

Branding becomes a powerful gift that will forever change your life, and the lives of the people you speak to and share, and do business with.

You will have direction, you will do what you love. You will have such a desire for excellence and never spam, never pitch, never trick anyone because…

It’s not what you say that really counts.

It’s what the people say about you, when you leave the room.

It’s how people’s lives have been enriched. It’s how their privacy has not been invaded. It’s how we deliver with 110% quality.

It’s saying sorry when you get it wrong.

It’s how people see and “feel” this and know it to be real and say…

“Have you heard of so and so?! You have got to check this person out because…”

Branding…is what people say about you….when you leave the room.

The day you leave a room and the light is still on, and the people feel great and wish you didn’t leave and they follow you – is the day, you have cracked it.

The better you are, the less you need to sell yourself because…

Your skill and strategy has given the platform, the reason, the tools for your massive crowd of people to do the talking for you. They will rally people to your products. They will promote, send e-mails, and share your work, even when you’re asleep.

They will inspire others about your vision.

They will share your story.

It will build your network and attract fans. It will increase your sales.

You won’t need to do everything because…

Branding is…what people say about you when you leave the room.

To Your Success, Jim Burcham 734-453-9640   jimburcham44@gmail.com