How To Recruit More People Using A Blog

Here is great information on how to recruit more people using a blog. The article was written by Daegan Smith. Here is what he has to say.

One of the biggest mistakes I see people making in their blogging efforts is “why” they use them. Most people tend to think of blogging as a primary traffic generation strategy, and it can be, but it’s not THE best use of a blog in our type of business.

You should think of blog traffic more like icing on the cake. The primary and MOST powerful use of starting and using a blog in your business is it’s ability to create a powerful testimonial for you. Let me explain.

I’ve always found this to be a MUCH better option than cold calling leads. I let them get to know me first.

In other words, a prospect who goes to your blog, because of the content and reads about you, is going to take what they read there at face value, where if you’re on the phone telling them the same thing, they’re most likely to say, “Yeah right.”

If you’ve ever called leads, and had that question come up of, “Well why should I join you?” Having visited your blog first will virtually eliminate this objection and ignite powerful curiosity and intrigue about you and what you do.

Because I had content on the blog, I had tons of people finding it for free, and as a result, calls out of the blue from people saying, “Yeah I found your blog, what’s up with your business?” (kinda cool).

So let me share a few things you can do to improve you search engine rankings for your blog posts to enhance your free traffic.

First, do a little keyword research using the Google Keyword tool. Find a few keywords related to business and use those keywords in your blog title, and a few times, along with a few synonyms for that main keyword in your blog post.

One secret strategy that really increases blog traffic is using images.

On blog posts where an image corresponds to the blog post, keywords  tend to get about double the traffic. So find a few images related to your blog post keyword.

Name those images as your main keyword, for instance if a blog post was based on the keyword “internet network marketing,” then  find three images to use for that keyword and  name the images internet-network-marketing1.jpg, internet-network-marketing2.jpg, internet-network-marketing3.jpg etc.

Search engines rank you based on how many other websites link to your post related to your keywords, so when you create a new blog post, write an article with the same keyword and submit it to the major article directories with a link going back to your main blog post.

Find a few other blogs in the niche and comment on a few posts and link back to your blog post.

Create a facebook, twitter, myspace, squidoo account and post some content based on the keyword and link those back to your blog post.

You do that for your blog and you’re ahead of 99% of marketers.

So now that we’ve got traffic down, let’s talk about $$$, how do you make money with your blog? I think the simplest way to make money with a blog from the outset is to simply add Google Adsense to each blog post, not so much because you’ll make a ton of cash from it, but when people do click on your Google Adsense ads on your blog you’ll make a few bucks which is powerful positive reinforcement for your efforts in the early going.

It will fuel you forward. You’ll see money coming in and you’ll get excited.

The best long-term way to make money with your blog though is…

Integrating your blog with your email marketing efforts. I love using the one-two punch of email marketing and blogging because it allows you to change the dynamic of your email messages to your prospects from a one-way conversation to a two-way conversation by giving your prospects the ability to comment back to you.

Getting people involved and commenting on your blog is a powerful way to build trust. Think of your blog as a conversation and you’ll see the bond between you and your prospects growing stronger daily and for it your income will increase.

There are two powerful benefits of turning your emails into a blog conversation.

The first is simply when people get involved and proactively comment they’ve taken a powerful step into your world. The second benefit is a little more sneaky, but extremely powerful.

Say you send a prospect to your blog to share an important post today and 15 people comment on that post. Great!

Well, what if you take the email that you sent people to your blog and add it to your auto responder?

Now the leads that join your list three months from now will get that email automatically via your autoresponder email sequence you set up and when they get to the post not only are they going to get to participate in a conversation you set up on autopilot, but they’ll also see all the people that previously commented and say…

“Wow! I just got this email and 15 people already commented, there must be a lot of people listening in,” and hence, they will conclude you’re a good teacher and someone a LOT of people listen to.

To be long-term successful, you MUST have a marketing system for your business that automates many of your day-to-day functions and offers total training on using the internet to build your business. Things like keyword usage for your blog and social networking skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them.  

So if you’re struggling with your business, considering a career in network marketing or just looking for a rock-solid company to work with, please contact me by email at jimburcham44@gmail.com  or call 734-453-9640. I want you to see what lengths we will go to help assure your success. Never forget the fact, that in Network Marketing, my success will always depend on your success. Take action and get started Today!!

Here’s To Your Success, Jim Burcham

1 Comment so far

  1. Herb Hunter on May 26th, 2010

    Great Job Jim.
    Herb

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