If you’re serious about marketing online, then using a autoresponder is a great way of automating some of your marketing. Autoresponders have become the premiere tool for many marketers to follow-up with leads and broadcast information in an efficient manner. An autoresponder  basic concept is that you can “load” emails into your campaign that will be automatically sent out at pre-determined intervals to your prospects. This not only automates much of the follow-up process, but also allows you to continuously send content and information to your prospects that you want to share with them.

Here’s a short list of some tasks that your autoresponder can do for you:

1. Follow-Up Easily With Your Leads – One of the most important activities you can do to build your business is to follow-up with potential customers and recruits. This “on-going” follow-up helps to increase conversion as most people need several exposures before they join your business or buy your product. A good autoresponder allows you to not only automate a good deal of the follow-up process, but also allows you to introduce other products to your prospects.

2. Build Relationships With Your Leads – Smart marketers, not only utilize autoresponders to follow-up with prospects, but also to build relationships with their leads. By providing useful information, you not only build relationships with your prospects but also establish a value. 

3. Provide Autoresponder Courses – Autoresponder courses have become a great way for marketers to give information out at pre-set intervals to their prospects. These courses can be in the form of text or video.

Important Things to Look for When Choosing a Quality Autoresponder Service:

1. Unlimited Text Length
2. Unlimited Updating That Is FREE
3. The Ability To Personalize Your Emails
4. Follow Ups That Are Automatic
5. The Ability To Track Your Ads
6. Notifications If People Request More Information

While there are many “basic” autoresponder services you can get that send out ONLY one email to your prospects when they opt-in, I would encourage you to consider an “advanced” autoresponder that will allow you to send multiple messages over an extended period of time. 

The best autoresponder resource I’ve found is the Edge Marketing System that teaches you how to automate many of your day-to-day functions of your business and offers total training on using the internet to build your business. Things like article marketing, keyword usage and social networking skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them.  With the Edge Marketing System, You also get your own Blog, capture page  and 100 free leads each week. A great way to get started, is to try the  system for $1.07.

Here’s To Your Success, Jim Burcham

When you are meeting with a prospect for your business, the most important thing you can do is take the time to listen to what they have to say and find out as much about them as you can. So often, as business owners, we make the mistake of doing all the talking. We believe that if we can say enough we can find the one thing that is going to get them into the business. However, if we took a little less time talking and a little more time listening to what the person is saying we could easily figure out if your business is right for them and what they need to know in order to get started in the business.

Every prospect has a hot button. The hot button is what is going to take someone from a prospect to a team member in your business. It is our job to ask enough questions and do enough listening so that we can get to those hot button issues. After all, if someone is willing to sit down and talk to you about a home-based business, they must have some level of interest in working from home. However, just because they are interested, doesn’t mean you can give the same pitch to every person and see great results.

Maybe the prospect has been in another business but they felt that they didn’t have enough leadership. Or maybe they’ve always wanted to work from home but their spouse isn’t supportive. Or maybe they want to work from home but they have a high-paying, full-time job and they’re afraid to lose that security. All of these things are important to know and it will affect the way you tell the prospect about your opportunity.

In order to get to these hot buttons you have to ask probing questions. You have to find out everything you can about who they are and what makes them tick if you want to have an effective pitch. The less you talk in the beginning the better because if you can get them talking you will be more easily able to identify their hot buttons.

By asking questions and taking the time to find out more about your prospect, you will definitely close more deals and make more money in your home-based business.

Here’s To Your Success, Jim Burcham 734-453-9640  jimburcham44@gmail.com

Often I am asked about the Online  Training System I use. New and struggling networkers ask me how using such a system can be beneficial to their business. Most network marketers do not understand the power and leverage a system can provide and can actually determine their level of success. This took me a year and half to realize myself since I really had no leader to mentor my attempt at building an online business.

What should one look for in a training system? A high-quality system will have many features including the most important for building any downline. Duplication is the key factor most systems lack and why the majority are just a waste of time and money. Every serious marketer knows he must train his downline to be able to bring in new members or he will not succeed. How much time would this take a leader every day to show his entire team the blueprint to effective marketing? There are not enough hours in the day to accomplish this task. Your phone would be ringing off the hook! I struggled aimlessly in network marketing until I learned this essential lesson.

The next attribute I look for in a system is training. How often is the training? How much is already in the back office? Could a person new to network marketing follow the blueprint? What format is the training recorded? For example, video, audio, webinars or eBooks. How in depth is the training. For instance, I have watched various trainings which only touch the surface of different marketing techniques and really didn’t teach you anything. This type of training ends up frustrating people because they are no further ahead than when they started.

Another element which I must have is search engine optimization. Most systems only have replicated sites for promotion. If you remember nothing else, remember to stay away from replicated sites. There must be an option in place for your own domain name. If you do not have your own domain, then search engine optimization is impossible. How are you going to brand yourself without your own internet address? It will not happen, I guarantee it, and it looks totally unprofessional.

There are some other key elements I also look for, but these are my requirements for myself. I went through quite a few systems before realizing not all are created equal. If you are still failing in Network Marketing, then you obviously do not have a duplication training system in place. Why keep spending money and time trying to learn website building, branding, search engine optimization, email marketing, and so forth, when a high-quality Online Training System will take you step by step and show you the way.

The best resource I’ve found is the Edge Marketing System that teaches you how to automate many of your day-to-day functions of your business and offers total training on using the internet to build your business. Things like article marketing, keyword usage and social networking skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them.  With the Edge Marketing System, You also get your own Blog, capture page, autoresponder and 100 free leads each week. A great way to get started, is to try the  system for $1.07.

So if you are struggling in your business or considering a career in network marketing or just looking for a rock-solid company to work with,  email me at jimburcham44@gmail.com or call 734-453-9640. I want you to see what lengths we will go to help assure your success. Never forget the fact, that in Network Marketing, my success will always depend on your success. Take action and get started “Today!!”

Here’s To Your Success, Jim Burcham

If you keep doing what you’ve always done, you’ll keep getting what you always got.

Do you feel you may be ready to make a positive change  in your life?

Sometimes we get stuck in our own comfort zone, afraid of what will happen if we start to make changes however big or small they may be. Sometimes we feel safer knowing that if we keep doing the same things in life we pretty much know what results we will get.

This can relate to anything in life, our job or business, family life, social life, openness to learn and grow as a person - anything really. Einstein famously said that “the definition of insanity is the person who keeps doing the same thing over and over again expecting different results”… Think about that one.

A lot of what we do in life boils down to our pre-conditioned beliefs. Beliefs about what we should or shouldn’t be doing in life. This is where our uncomfortable feelings can arise when it comes to thinking about making positive change and doing something different.

So take some time out today to really think about any changes you would like to make in your life. Get very clear about what you want your future to hold for you. Does it relate to finances, more time, freedom, travel, your job, business or career situation. As you do this exercise really think about stepping outside your own limitations you have set for yourself, step outside your comfort zone.

This is key to making a positive change  in life.

If you are not getting the results you want at the moment and you are saying “I’m not seeing the positive change in my life” this will be because you are blocking it in someway.

Are you really ready to make a positive change in life?

If you feel this resonates with you get in touch me by email jimburcham44@gmail.com  or call me at 734-453-9640 , I love to speak with like-minded people on a daily basis.

Here’s To Your Success, Jim Burcham

Here is a great article regarding how to increase sales by branding you. It was written by Adam Taha. It is loaded with great information that can benefit each of us. Take a few minutes to review the information.

In the past there was confidence in having a job. Many people worked for years in one job and when you said to someone, what they did, they’d reply..

“I work at General Motors”

“I work for IBM”

“I work at Ford’s”

Branding,  for people at that time, was the status of their job, the status of their wages. Associations that really didn’t help them.

And the people they knew in their circle would talk and that’s what raised their status in the eyes of who they associated with.

The people would join some association or run for political office or give to their neighbors and community and people would say…

“So, so does this and…”

Which got people talking about this person and the branding of this person began.

Advertising On TV, Movies Gets People Talking..

If you look at advertising, its goal is to program the mind of the people to continue to talk and…be in the minds of the people as much as possible.

Take a careful look at Disney, Dreamworks and you will see branding is happening, it created a following, a fan base and…people are talking.

Richard Branson You Inc…

If you take a look at Richard Branson – he’d do some crazy stuff and adventurous stuff, to get the media talking.

The media talked and people read and that’s when the people started talking.

He took care of Branding himself and his team took care of running the business by following the systems he put in place.

Why You Don’t Have To Fly A Hot Air Balloon To Brand You…
Times have changed and a new world has now arrived called the Internet. It provides the opportunities for anyone to brand themselves.

With knowing your purpose, creating a strategy and using a blog, an auto-responder and the social media tools – you’re on your way to brand you.

You don’t need to spend thousands and million of dollars on commercials, photography glossy shoot magazine covers. Nor do you need to print hundreds and thousands of fliers about a company and what you sell.

It’s about people, finding what their needs are, starting a dialogue between communities, within your niche to raise curiosity to find out more about you.

It’s here where I say, “it’s not enough to just do this because you do need skills in converting prospects to customers.”

Still, in a matter seconds, you can impact people’s lives in giving value and people will start talking.

You may not see the talk on your blog, if you’re just starting but if you use Google Alert, you may see people mentioning you as the e-mail alerts hits your inbox.

What Is Branding You Inc Today?

Most will say..

“Branding is about you leading with you, your life, your photograph and having e-mails that brings the solution but also your story. It’s about having a blog and you speaking and sharing.”

Let’s clear the confusion and really go into what branding you really means because a social media strategy is just the surface of it.

The heart of it is really getting your audience to talk. Providing content that creates a dialogue between your prospects to talk to each other.

To sharing with each other and even talk to you.

Then you reveal this to the world at a greater level, with your e-book showing examples, video tutorials. Revealing the social proof of the strength of your brand.

There is something magical about this part I really love. When we step back to observe and listen, a wonderful thing happens.

Your prospects will tell you exactly what they need.

Branding is what people say about you, when you walk out of the room, or forum, or twitter, or blog, or video you posted on the internet.

It also works offline.

Branding is what people say about you, when they walk out of your home,  shop,  business or meeting.

In essence, branding isn’t what  marketers say.

It’s really, what the people say about…

1. The quality of your content
2. The value of your products, etc.
3. The training you’ve provided to someone
4. Or the lack of value of your content
5. The way your customer service is just awesome
6. How they feel about you after speaking to you in person or on the phone
7. Your e-mails and if they are spam or amazing content

About…you.

The moment people come together online or offline and speak about you, you are branding you. So be vigilant, be on the alert and see what people are saying.

Not to go and attack, but be part of the conversation because you can influence a change in the conversation about…you.

What Do You Stand For And Is Your Story Consistent?

To understand how we can use branding to help us, we need to first understand how it works. In understanding how it works, we can be clear in applying strategies to give more value to our prospects, to the community we are active in.

You see – when you are clear what value is about, what branding is truly about, then you have done something that most people haven’t figured out. You become clear on…

• What you stand for
• Your own values and beliefs
• Where you want to go
• Who you want to associate with
• Who you want to give and share to or with
• And exactly what is your purpose in life, business and all you do
• Your Story…

It’s really happiness when you get this right

When you are true to yourself, branding isn’t something you get, but instead, you are in tune with your true self. We are self aware of exactly where you are going in your life, your business and the vision.

When you accept who you are and the people for who they are too – and be genuine, honest…

Branding becomes a powerful gift that will forever change your life, and the lives of the people you speak to and share, and do business with.

You will have direction, you will do what you love. You will have such a desire for excellence and never spam, never pitch, never trick anyone because…

It’s not what you say that really counts.

It’s what the people say about you, when you leave the room.

It’s how people’s lives have been enriched. It’s how their privacy has not been invaded. It’s how we deliver with 110% quality.

It’s saying sorry when you get it wrong.

It’s how people see and “feel” this and know it to be real and say…

“Have you heard of so and so?! You have got to check this person out because…”

Branding…is what people say about you….when you leave the room.

The day you leave a room and the light is still on, and the people feel great and wish you didn’t leave and they follow you – is the day, you have cracked it.

The better you are, the less you need to sell yourself because…

Your skill and strategy has given the platform, the reason, the tools for your massive crowd of people to do the talking for you. They will rally people to your products. They will promote, send e-mails, and share your work, even when you’re asleep.

They will inspire others about your vision.

They will share your story.

It will build your network and attract fans. It will increase your sales.

You won’t need to do everything because…

Branding is…what people say about you when you leave the room.

To Your Success, Jim Burcham 734-453-9640   jimburcham44@gmail.com

If you had to describe in one word how the Internet has changed everything, it would be CONNECTION! Businesses and personal relationships have changed due to the Internet’s ability to instantly connect people through e-mail, websites and social networking sites like Facebook, MySpace and Twitter. These connections have also changed the way the world communicates, gathers and sends information, and markets it’s products and services.

However, these connections have created a problem for small businesses in their local markets. Why? Because many small business are trying to compete in the marketplace using outdated forms of advertising. They spend an enormous amount of money every month on ineffective advertising methods.

Consider this:

- Small business owners are spending money on print advertising in newspapers and the Yellow Pages… while more and more consumers are getting their news online!
- Small business owners are spending money on direct mail and flyers… while most people are sick and tired of junk mail and throw away mailers before they even read them!
- Small business owners are spending small fortunes advertising on TV… while DVR devices and TiVO are allowing people to skip advertisements and commercials!
- And the list goes on and on…

So, what’s the answer? Local Search Marketing online may be the answer for most business owners. Advertising, and professional branding, on the Internet is becoming the premiere form of advertising for business owners. Here are some very interesting statistics that every business owner needs to be aware of:

- 97% of people with Internet access will research products and services online before they purchase.
- 80% of people that search DON’T go beyond the FIRST page.
- 55% of local searches are done with an intent to BUY.
- Of all local searches, 60% of those result in a purchase.

With all that said, here are 3 reasons why you should consider Local Search Marketing to advertise your business:

1. Your Potential Customers Are Online – As I mentioned above, consumers are on the Internet. We live in an era where people “Google” something whenever they want to get information on something. Without a web presence, you won’t be able to capture all these potential customers that are surfing the web.

2. Positions You In Front Of Your Target Market – Typically, when people “Google” something, they have an intent to buy or purchase a specific product or service. How valuable is it to you (the business owner) to have first page placement on the search engines so when these ready-to-buy customers are looking for your product or service, they find you? Think about it… You are positioned directly in front of people that are ALREADY looking for (and most times, ready to purchase) your product or service.

3. You’re Losing Customers – If a potential customer is searching for your product and they do a broad Google search for a keyword that relates to your product, who do you think they will find if you’re not on the first page of the search results. That’s right: Your competitors! And because your competitors were found on the first page, your potential customers (who probably would have done business with you had they found you) are all flowing to your competition. Ouch!

If your business doesn’t have an online presence, you need to get one fast. But having a web presence is not enough. You have to be able to be found so that consumers know you exist.

To be long term successful you need a system, the edge marketing system is the best I’ve seen,  because it automates many of your day-to-day functions and offers total training on using the internet to build your business. Things like article marketing, keyword usage and  social networking skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them.  With the Edge Marketing system, You also get your own Blog,  capture page and 100 free leads each week. A great way to do that is to try the  system for $1.07. Take action and get started today!

Here’s To Your Success,

Jim Burcham, 734-453-9640, jimburcham44@gmail.com

 

In the U.S.  in 2010, you simply can’t afford NOT to build a home-based business or have some sort of Plan B. Even if we were living in a country that wasn’t going through a huge recession, it’s still a great idea to have a Plan B. However, since we are living in a country and a time when money is tight for just about everyone, you simply can’t afford to just count on your job as your one source of income.

Talking to people about working from home, I have heard a ton of excuses. From, “I don’t have the time;” to, “I don’t know anything about business.”  However, the biggest one is usually, “I don’t have the money;” or, “I can’t afford it.”

While it is true that almost all home-based businesses cost money up front to get started, that money is basically pointless when you think about all the money you can make in just your first year alone in the business.

What would happen to you if you lost your job tomorrow? Would you be on the cusp of financial ruin? Would your family be able to survive? Could you pay your bills? What would you do?

That’s why working from home and having a Plan B is so vital. Wouldn’t you love to know that even if you lost your job you would be OK. And even if your job is secure (and if it is you are one of the few), how would a couple extra thousand dollars a month help you out? What could you do that you can’t do now if your income was supplemented with something that you can do part-time from home for 7-10 hours a week?

In these scary times it might be easy to say what you CAN’T DO more than what you CAN DO. However, I’m here to tell you that in 2010, with the recession still in high gear, you simply can’t afford not to have a Plan B.

Considering a career in network marketing or just looking for a rock-solid company to work with??? Please email me at jimburcham44@gmail.com or call 734-453-9640. I want you to see what lengths we will go to help assure your success. Never forget the fact, that in Network Marketing, my success will always depend on your success. Take action and get started “Today!!”

Many people are thinking of going back to school to get a degree because they think it can give them the opportunity to make more money or have a more in-demand career.

However, if you’re thinking about going back to school, there is an alternative. A home-based business.  Now I know what you’re thinking, and at first the two don’t sound related at all. However, a home-based business can help you make more money and have more freedom. It can also help you have a career that is stable and one that you can never ever get downsized or fired from. For many people a home-based business is the perfect alternative to higher education.

School costs a lot of money, even if you’re just going to a community college or a state school. By the time you get done with books and tuition, you’re going to end up spending a lot of money. A home-based business is going to be a lot less expensive to start and it’s something that will allow you to start making money right away.

You don’t have to wait 2, 3 or 4 years to get your new degree and find a new job. You can literally join today and start making money this same week.

A home-based business will not allow you to get rich overnight, but neither will a new job or degree. In fact in the time it takes to get a degree, you could build a business from home that will pay you double or even triple the job that you’re going to school for.

Also, more and more people in America today are getting out of school only to find that they STILL can’t find a job in the field they went to school for. That means they end up taking a lower paying job and they’re no better off then they were before they went to school.

So, is a home-based business a good alternative to higher education? Yes, it definitely is!

There is a lot to learn. The best resource I’ve found is the edge marketing system that teaches you how to automate many of your day-to-day functions of your business and offers total training on using the internet to build your business. Things like article marketing, keyword usage and social networking skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them.  With the Edge Marketing system, You also get your own Blog, capture page and 100 free leads each week. A great way to get started, is to try the  system for $1.07.

So if you are considering a career in network marketing or just looking for a rock-solid company to work with,  email me at jimburcham44@gmail.com or call 734-453-9640. I want you to see what lengths we will go to help assure your success. Never forget the fact, that in Network Marketing, my success will always depend on your success. Take action and get started “Today!!”

Here’s To Your Success, Jim Burcham

The goal of most businesses is not only to make money, but to turn a profit. In the current economy, this can often be difficult. Any ideas and innovations that can increase business profits are worth considering. An idea that can increase profits and lower costs is a business owner’s dream come true. Luckily, using network marketing can enable a business to do just that by increasing the amount of customers a business has while reducing advertising costs.

Increasing a business customer base is quite simple when using network marketing. Most businesses are regionalized, and even larger companies don’t reach every potential customer through the standard methods of advertising. As a result, businesses are losing potential sources of earnings. By posting information about your company on various online networks, you allow your business to advertise its product or service to anyone that has access to the web. In other words, your business instantly becomes global. The more people that are aware of your business, the more customers you are likely to have. For example, if you pass out an ad to 10 people and 20 percent respond, you have gained two customers. If you post information about your company on a few online networks and reach 10,000 people, you will gain 2,000 customers if the same percentage responds.

More importantly, network marketing is cheap. Posting this information about your company on these networks comes at a minimal cost and is often free. Advertising in other forms of media can be very pricey.  If you hire an advertising firm to handle things, the cost skyrockets. You will be charged for research, strategizing and the eventual ad content. Meanwhile, you could be doing it all for yourself in a more efficient manner. You can reach more people through the use of online networks at a lower cost.  Both factors should help your business turn a profit.

Network marketing is great way for businesses to grow and thrive during tough economic times. The overall cost of the process is minimal, and it is much lower than the alternatives. The process also allows your business to expand its customer base, which is the most efficient method for increasing profits. If more people know about your business, more people are going to want to buy your products and services. When more people are buying from your company, you make more money.

Here’s To Your Success, Jim Burcham   734-453-9640   jimburcham44@gmail.com