Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically.

Social media marketing is here to stay. Because you want your Business to be here for the long haul as well, you need to move now. Not next week. Not next month. But now.

Here are the six reasons that dictate your need to begin social media marketing now:

1. Your customers are using it to make buying decisions. Millions of web users, both in the business to consumer and business-to-business markets, are reading blogs and listening to podcasts daily.

2. Smart news organizations are with the social media program. The New York Times and Wall Street Journal and almost certainly your local newspaper have made social media fundamental to how they learn and how they report.

3. Most small and medium-sized companies are still not using it. You won’t always have the chance to get the jump on your competition. Imagine yourself back in the early days of TV and you were the first car dealer, furniture store or air conditioning company to run local advertising opposite I Love Lucy or the Lone Ranger. You would have demolished the competition.

4. Your smartest competitors are using it. You’re almost certainly paying attention to your smartest competition. I’d be surprised if a high percentage of them are not at least putting a toe into the social media waters. Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership.

5. It can be your most cost-effective marketing strategy. The required financial investment in creating a blog, for example, can be very low.

6. Your old-style marketing is less and less effective. Because buyer behavior has changed, you cannot expect traditional advertising alone to drive buyers to your business as it did a decade ago. You may certainly want to use it to draw them to your online home. That’s where you can prove to prospective customers that you are a reliable supplier who can be trusted, based on your knowledge and understanding of your their problems.

Summing up

You may still think it’s risky or unproductive to make an investment in core social media components such as blogs, videos, podcasts or communities such as Facebook, Twitter or LinkedIn. The real risk is in waiting too long and being left in the dust. After all, some very smart marketers have already proven the power of these online tools.

To be long-term successful, you MUST have a online marketing system for your Business.  I love mine because it offers total training in the skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them.

If you need to build your business or are considering a new career, contact me. We want you to see how far we will go to help assure your success. Never forget the fact, my success will always depend on your success. Take action and get started Today!! Just go to Edge Marketing System and fill in the information. Or you can email me at jimburcham44@gmail.com or call me at 734-453-9640. 

If you want to grow your business, you need to prospect with a proven, tested system. This is what the system I use does for me. It provides me with the following features.

1. Targeted lead generation

2. Automated prospect follow-up

3. One-on-one relationship building

4. Training

If you are using a single system to perform all these functions,  that’s outstanding. If your company does not provide a system to accomplish these targets, you must set them up yourself. Take it from me it’s a lot easier to go someplace where they understand these secrets and already have an established, tested & proven system.

Here is some information on the system that I use.

1. Targeted lead generation. Why do you want to build the dream for somebody else?  How do you think you’re ever going to make somebody have a dream? You only want to talk to people who already have the dreams, the goals, and the desire to be successful. These are the people you want to help get what they want.

Don’t put yourself in the position where you have to convince somebody to get up off the couch, turn off the TV, quit watching the football game and drinking beer. Leave those people alone.

You want to talk to people who have the goals, dreams, desires. These are the warriors. These are the people who will build the business, no matter what. Then your business becomes fun & exciting. You’ll have massive duplication when you work with targeted people.

How do you find them?

You want a lead generation system that brings you the most qualified people. A lead who is a reader is far more likely to have long-term success than most other leads you get. That is who you must target.

How? You promote a website that has only one objective: capture information. So when a visitor comes to your site, their only options are signing up or leaving. And you do your best to make them an offer they cannot refuse.  I prefer to offer a great e-book because, again, leaders are readers.

2. Automated follow-up. The secret in marketing is following up with people. People are busy. Our lives are busy. It’s best to have an automated email system going out to these prospects. You need one written by a professional copywriter who knows how to tweak the mind, answer questions, create a relationship in print. You want your automated follow-up to create a relationship with ad copy.

3. One-on-one relationship building. Is your most important secret. Networking is a relationship business. You want to bring them in one at a time.

The only way you can do that is to build a one-on-one relationship with those people.

So it’s most important to have relationships when you’re building the business.  They’ve got to know that you care. I promise you, if you build people, then people will build your business.

4. Training. Absolutely the lifeblood of your business is teaching, training, coaching & mentoring new people on how to network.

You’d better have a team website. You’d better have a step-by-step Action Plan.  You’ve got to train them.

They need to learn the skills of how to network. That’s critical in the training process.  You can train a dog. But for people, you have to teach them the skills they need to do this business.

Ninety-two percent of the worlds population is sales resistant. They don’t like to sell, don’t like to be sold. So don’t waste your time studying about the super-duper elixir drink, where the ingredients are scraped off the rock by blind leprechauns every other full moon. Don’t study the product ingredients.

Study people and learn how to listen to people, and you will own your business, and you will own your life.

To be long-term successful, you MUST have a marketing system for your opportunity. I love mine because it offers total training in the skills of working with people, so that you get better and better and your people can plug into exactly the same system, making it far easier for you to help them.

If you need to build your business or are considering a new career, contact me. Ie want you to see how far we will go to help assure your success. Never forget the fact, my success will always depend on your success. Take action and get started Today!!  Just go to Edge Marketing System  and fill in the information. Or you can email me at jimburcham44@gmail.com or call me at 734-453-9640.